Persistent Identity Preservation in Generative Image Models
Featured Academy - 6 Min Read

Persistent Identity: The Missing Layer in Generative Image Models

Image models can build a scene and follow a complex instruction. What they still get wrong is who is in the picture. We built a benchmark to measure it.
Phota identity layer on any base model
Launch - 8 Min Read

Every Frontier Model Can Be Personalized for You

Phota API now lets you choose your base model — GPT Image 2, Nano Banana 2, and more — with Phota's identity layer running on top.
Introducing Phota API & Phota Studio
Launch - 4 Min Read

The New Photo Experience Starts Here

Phota Studio and Phota API bring personalized photo editing and generation to developers, photographers, and creators.
photography aesthetics
Academy - 7 Min Read

Generation Is the New Auto in Photography

GenAI elevates photography aesthetics and unlocks a truly intelligent Auto mode.
context preservation banner
Academy - 6 Min Read

Context Preservation is When The Moment Feels Right

Context of a photo is everything that tells you why the moment mattered.
phota-labs-identity-preservation
Academy - 8 Min Read

Identity Preservation in AI: What It Means and Why It's Hard

Identity preservation keeps a person recognizable across AI edits and generations. This explains what identity really is, why AI models lose it, and how Phota keeps your face and likeness intact.
phota-labs-a16z
Launch - 3 Min Read

Introducing Phota Labs

We're building GenAI you can use like a camera, to document small and big moments and relive them through the images and videos you create.