Featured
Launch - 8 Min Read
Every Frontier Model Can Be Personalized for You
Phota API now lets you choose your base model — GPT Image 2, Nano Banana 2, and more — with Phota's identity layer running on top.
Launch - 4 Min Read
The New Photo Experience Starts Here
Phota Studio and Phota API bring personalized photo editing and generation to developers, photographers, and creators.
Academy - 7 Min Read
Generation Is the New Auto in Photography
GenAI elevates photography aesthetics and unlocks a truly intelligent Auto mode.
Academy - 6 Min Read
Context Preservation is When The Moment Feels Right
Context of a photo is everything that tells you why the moment mattered.
Academy - 8 Min Read
Identity Preservation in AI: What It Means and Why It's Hard
Identity preservation keeps a person recognizable across AI edits and generations. This explains what identity really is, why AI models lose it, and how Phota keeps your face and likeness intact.
Launch - 3 Min Read
Introducing Phota Labs
We're building GenAI you can use like a camera, to document small and big moments and relive them through the images and videos you create.